Who we are?

 

Our company is a  General Trading Company , established by  Aron Sadi (Sr)  in istanbul Turkey, 1944/ The company was founded at Tahtakale, a special district in Istanbul where at the time most of the jewish businessmen made their homes for their workshops and trading businesses.

 

Aron started first a brush manufacturing business, and specialised in Shaving Brushes, under the AR-VI brand name, formed by the first letters of his name and of Victoria, his lovely wife.  The legend must go on, and their grandsons are also named after them, Aron and Viket.

 

The company developed as a trading company when Aron's son Rafael joined the company. He established purchasing offices all over the far east, namely in Hong Kong , Taipei, Seul, Osaka, Singapore,New Delhi,Bombay  and Karachi. Partnering with Meltar Holding, During 1975 - 1991 the company imported some 5,000 different items.

 

Rafael immigrated to Israel in 1991, and joined Anaf Baruch & Sons to import white cement from Turkey under the brand name CIMSA. Following a few successful years, when Sabanci holding decided to open offices in Israel, Rafael started to work with CEMEX Valenciana De Cementos as the exclusive agent in Israel and Turkey. Subsequently, Rafael added ADANA Cimento to his suppliers of cement, and added marble and sime ceramic tiles to his product offerings.

 

 

Currently Rafael is working a commission agent capitalizing on his forty years of experience and business connections especially in Turkey, Israel, China, Spain as well as some other countries. Products presented in this web site are from manufacturers who have worked with Rafael in the past.

MAXTRADE LTD.